Marketing Project File
Dr. Giordana Annali. Lead Generation and Referral System
Multi-stage Direct Response conversion architecture across Meta Ads, Google Ads, landing pages, VSL, email sequences, phone scripts, and offline kits. All deliverables translated to English preserving original structure and wording.
Executive Overview
This project was designed as a complete multi-channel Direct Response conversion system for an aesthetic dermatology practice. The objective was to generate qualified leads, pre-qualify them before in-studio interaction, increase appointment show rate, and increase treatment acceptance while protecting premium positioning.
The positioning emphasized natural results, clinical safety, and visible rejuvenation without the “touch-up effect”.
- Natural aesthetic dermatology without exaggerated results.
- Skin health first, not surface-only aesthetics.
- “10 years younger” framing with safety and harmony.
- Authority proof through experience and patient volume.
Funnel Architecture
- Meta Ads. Lead Generation.
- Meta Ads. Retargeting.
- Google Ads. Lead Generation.
- Google Ads. Retargeting.
- Keyword research and ad templates.
- Kit request landing page.
- About page.
- Contact page.
- Thank you page.
- Video Sales Letter. Long and short.
- Lead magnet guide.
- Lead Generation pre-qualification phone script.
- Referral pre-qualification phone script.
- 20-email sequence across kit, visit, and post-visit stages.
- Testimonial request script and review flow.
- Sales letter and offer booklet.
- Guarantee certificate.
- Testimonials book. Intro and conclusion.
- Referral pack letters and scripts.
Deliverables Map
Acquisition
Meta Ads. Lead Generation and Retargeting
Cold traffic acquisition and reminder retargeting to kit request.
Search
Google Ads. Lead Generation and Retargeting
High-intent capture and follow-up retargeting aligned to the same promise.
Conversion
Landing pages and VSL
Message match, authority framing, and kit request conversion.
Qualification
Phone scripts
Pre-qualify fit, confirm details, set expectations, and protect positioning.
Follow-up
20-email sequence
Stage-based persuasion from kit request to post-visit decision support.
Referral
Referral pack letters and scripts
Patient-to-friend referral engine with proof and pre-qualification.
Projects Library.
Intellectual Property Notice. The strategic assets, copywriting sequences, and marketing structures presented in this section were developed during my tenure as an employee at Metodo Merenda Scrivenda Editore for Frank Merenda.
All proprietary rights, trademarks, and copyrights belong to their respective owners. These materials are exhibited exclusively as a professional portfolio to demonstrate strategic execution, copywriting proficiency, and the ability to manage complex marketing architectures within a high-performance corporate environment.
Landing Page. Kit Request
Is it possible to rejuvenate the face by 10 years and maintain a natural appearance, without a “touch-up effect” and without surgery?
Dear Friend, come and meet… Dr. Giordana Annali, aesthetic dermatology expert for over 15 years. Your beauty secret, for a youthful and natural face and healthy skin.
Yes, I would like more information about aesthetic dermatology treatments
Over 4,000 women of all ages have already chosen the Annali Aesthetic Dermatology Clinic for a wrinkle and anti-aging treatment that keeps its promises: it removes the signs of time from your face, without the risk of looking fake or “plastic”.
To find out how Dr. Annali can help you, and discover if you are a suitable patient for the Annali Method of aesthetic dermatology, request the informational kit to receive more details.
Goodbye wrinkles, sunspots, couperose, deep lines, dry and inelastic skin. Thanks to Dr. Annali’s aesthetic dermatology treatments, you will feel as if you have turned back the clock.
Dr. Annali’s “signature” is invisible on her patients’ faces. No one will ever ask you with a hint of malice, “Did you have something done?”, because the result of the treatment is completely natural.
With Dr. Annali you are in good hands. Over 4,000 women from Piedmont and Lombardy have already relied on the Annali Aesthetic Dermatology Clinic.
Not only aesthetics. As a dermatologist, Dr. Annali ensures healthy, well-cared-for skin, unlike other beauty professionals who focus only on surface appearance.
Thanks to the best technologies and the most effective anti-aging treatments, Dr. Annali is able to act deeply on the causes of imperfections, giving you healthy, radiant and firm skin.
Yes, I would like more information about aesthetic dermatology and Dr. Annali
I met Dr. Annali about 5 years ago for a check-up visit. During the visit I was diagnosed with a basal cell carcinoma, which the doctor later removed with a minor in-office procedure. I also had sunspots on my face and a keratosis on my leg, which were treated with laser therapy in her private clinic in Borgomanero.
I continue to visit Dr. Annali’s clinic for aesthetic treatments as well. I had a filler above my upper lip. A glycolic acid peel. A high-intensity focused ultrasound treatment, which is a lifting procedure without surgery.
My skin has completely changed and is now brighter, plumper and firmer. Thanks to the professionalism of the doctor and her team, I undergo additional treatments such as radiofrequency and collagen facial electroporation.
I believe taking care of your skin is essential, and not only from an aesthetic point of view. For this reason I strongly recommend relying on the attentive care of Dr. Annali and her team.
Cinzia D.
I met Dr. Annali through word of mouth among acquaintances and friends. I decided to consult her for a mole and sebaceous adenoma check-up.
By following the treatments recommended by the doctor, I removed the adenomas on my skin with an excellent final result. My face has visibly improved and, as a consequence, my whole body as well.
I am satisfied. I felt very comfortable with Dr. Annali and I strongly recommend her to anyone who needs even a simple check-up.
Lidia B.
If you watched the video above and want to discover how to rejuvenate your face naturally thanks to Dr. Giordana Annali’s aesthetic dermatology treatments… Here is the first step: request the informational kit “Young, Healthy and Natural Face”. It is commitment-free and without obligations.
KIT MOCK UP
Why is it important for you to request IMMEDIATELY and receive at home, with no obligation, the informational kit reserved for patients of the Annali Aesthetic Dermatology Clinic?
Inside the materials you will find every single piece of information you need to know before undergoing any aesthetic treatment, regardless of the professional you choose.
You could say that the informational kit “Young, Healthy and Natural Face” is a true “guide to facial wellness and aesthetics”.
Why did I decide to create this material, first for my patients and then for every woman who wants to take care of her skin and remove the signs of time that weigh down her face?
Because information is power. In this way, every woman can make a conscious decision and above all make the best possible choice for herself and her health, not only for simple aesthetics.
What will you find inside the informational kit “Young, Healthy and Natural Face”?
The purpose of the materials you will receive directly at home is to dissolve every possible doubt.
How to slow down the signs of time and age well, in a natural and healthy way, looking much younger than the years written on your ID.
What if that spot on your face is not only an aesthetic problem? Be careful. It could hide a health issue.
Why anti-wrinkle and anti-aging aesthetic treatments are not all the same, and why you must carefully choose the professional to whom you entrust your face.
The naked truth about why filling your bathroom cabinet with anti-age creams, serums, toners and masks is actually just a terrible waste of money.
Who Dr. Giordana Annali is, and why she is a reference point for aesthetic dermatology treatments dedicated to women who want to rejuvenate while maintaining healthy skin and a natural appearance.
The behind-the-scenes of the Annali Method, which allows every woman to rediscover a fresher, firmer, younger and healthier face.
The extraordinary rejuvenation stories of some of the thousands of women of all ages who have already chosen the Annali Aesthetic Dermatology Clinic.
Many other valuable pieces of information for you, to guide you inside the world of aesthetic dermatology and rejuvenation treatments, all written in simple and clear language without ever using complicated medical terminology.
ATTENTION: the informational kit “Young, Healthy and Beautiful Face” is completely without any obligation or commitment, and will be delivered directly to your home via courier.
This means you do not have to pay anything to receive it and you have NO obligation to book an appointment at the Annali Aesthetic Dermatology Clinic.
Requesting the kit is the fundamental first step before booking an appointment.
To receive your informational kit, simply fill out the form below.
Yes, I want to receive the free informational kit “Young, Healthy and Beautiful Face”
About Page
Dr. Giordana Annali is a specialist in dermatology and aesthetic medicine, with over 15 years of experience in skin health and facial rejuvenation.
Her work is based on a simple principle: aesthetics must never compromise identity or health.
The goal is not transformation.
The goal is harmony.
Each treatment plan is personalized and developed after a thorough dermatological evaluation.
As a dermatologist, Dr. Annali combines scientific knowledge with advanced aesthetic techniques.
Skin health is always the priority, before any aesthetic enhancement.
To help women feel confident and comfortable in their own skin, preserving their natural expression and uniqueness.
Contact Page
Annali Aesthetic Dermatology Clinic
Borgomanero, Piedmont
To request an appointment or additional information, you can contact the clinic directly via phone or by completing the form on the website.
The informational kit is free and without obligation.
Booking a consultation is always preceded by a careful evaluation of your needs and expectations.
Thank you for requesting the informational kit “Young, Healthy and Natural Face”.
Your request has been successfully received.
You will receive the kit directly at your home via courier.
Please read the materials carefully before making any decision regarding aesthetic treatments.
If you have questions or need clarification, feel free to contact the clinic.
VSL. Long Version.
Long Video Sales Letter. Female voice [Narrator] A woman’s face is her first calling card. It tells our story. It is the mirror of our health and our soul. That is why it is normal to feel shaken when the signs of time distort the appearance of your face. [Testimonial. Woman] It is hard to look in the mirror and not recognize yourself and think, “Who is that woman?”. Every day there is a new sign that changes your face and makes you almost forget what you used to look like. [Narrator] Wrinkles, spots, redness and enlarged pores are always there. Every day in front of the mirror reminding us that we are not 20 anymore. But what is worse than seeing your face looking older and tired? Feeling uncomfortable around others because you do not feel good about yourself. [Testimonial. Woman] It is not about vanity but above all about emotional and social well-being. With a thousand doubts and paranoias about how my face looked, I even started refusing outings with friends and dinner invitations because I was afraid of meeting someone’s gaze as they stared at the imperfections on my face. [Narrator] Is it happening to you too? You are probably doing everything you can to take care of your facial skin. You have changed dozens of beauty routines filling your cabinet with creams, serums and anti-wrinkle masks of every kind. Too bad wrinkles and facial flaws keep increasing and getting deeper instead of disappearing. [Testimonial. Woman] You cannot say I am the kind of woman who lets herself go and does not take care of her skin. If you look at my bathroom cabinet there is truly everything. When I think about the results I got compared to the money I spent, I feel a bit silly. [Narrator] Plan B is an aesthetic medicine treatment such as hyaluronic acid fillers or botox injections. The problem? Every day you see women with frozen foreheads, locked eyebrows and overfilled lips. No. You do not want to become a plastic doll with “I had work done” written all over your face. [Testimonial. Woman] Of course I had already thought about doing a small treatment like a filler. But then you look around and you see completely unrealistic and very fake faces. So I told myself, “No, thank you”. [Narrator] Also, what if that spot on your face was not just an aesthetic issue but instead it hid a skin health problem? [Testimonial. Woman] I had turned to Dr. Annali to fix what I thought was a simple aesthetic flaw. Luckily I went to her who is a dermatologist and not to just any aesthetic doctor because that spot hid a potential danger to my health, far more serious than a trivial aesthetic issue. [Narrator] What if you could take 10 years off your face in just a few minutes and maintain a perfectly natural look while taking care of your skin’s health? I am Dr. Giordana Annali, an expert in aesthetic dermatology for over 15 years. By combining the most effective aesthetic medicine treatments with the most appropriate dermatological care I give my patients a younger face and healthy, radiant skin. [Testimonial. Woman] Thank goodness I discovered Dr. Annali. Since I trusted her, I feel like a different person. [Narrator] More than 4,000 women of every age have already treated, rejuvenated and refreshed their faces thanks to my non-invasive aesthetic dermatology treatments. [Testimonial. Woman] When I meet new people and they ask my age they are always shocked when I answer. Everyone thinks I am at least 10 years younger and they compliment me saying I do not look my age. [Narrator] Goodbye sunspots, deep wrinkles, dull complexion and loss of volume. Welcome to a younger, natural-looking face and healthy, smooth skin. [Testimonial. Woman] Now I look in the mirror and think, “Wow!”. When I look at my photos from 15 years ago I do not look like I changed at all. I am aging well in a natural and healthy way and I look younger than my age. [Narrator] And do not worry. No slightly mischievous friend will ask if you had anything done because my signature on your face is invisible. [Testimonial. Woman] I love the fact that my look is completely natural. I do not look like a rebuilt plastic doll. Most importantly, people I did not tell about going to Dr. Annali have no idea that I have done this kind of treatment. [Narrator] Have you already started imagining looking in the mirror and admiring a firmer, healthier face that looks 10 years younger than the age on your ID? Here is the first step. Fill in the form below and request, immediately and without obligation, Dr. Giordana Annali’s informational kit “Young, Healthy and Natural Face”, the expert in aesthetic dermatology.
VSL. Short Version.
Short Video Sales Letter. Female voice [Narrator] When wrinkles, spots and redness remind us that we are not 20 anymore, it is easy to stop recognizing ourselves in the mirror. Does having a perfect beauty routine help? Your cabinet is full of products but there is not even a shadow of rejuvenation. A few aesthetic medicine treatments? You are afraid of ending up with a frozen forehead, locked eyebrows and overfilled lips. How do you take 10 years off your face and keep a perfectly natural look while taking care of your skin’s health? Trust Dr. Giordana Annali, an expert in aesthetic dermatology for over 15 years. More than 4,000 women have turned back the clock on aging thanks to Dr. Annali’s non-invasive treatments. Click below and discover how to give yourself a younger-looking face and intact, healthy skin.
Lead Magnet Guide.
10 Years Younger Without Surgery The 5 Truths and the Related False Myths About Real Aesthetic Medicine Without the “Touch-Up Effect” “I would like to, but I do not have the courage. What if I do not recognize myself anymore?”. In a few words, this is the most common concern among those considering an aesthetic medicine treatment but who are blocked by countless uncertainties. These fears are understandable, especially given the wave of unnatural faces, both online and in real life, that seem far from the original look our parents gave us. One of the most recurring fears is ending up with a standardized “copy and paste” face similar to many others on Instagram and TikTok. Another common fear is walking out of the aesthetic doctor’s office with overly volumized, rigid features that have lost expressiveness. In short, the fear of turning into a fake “plastic doll” with no personality is stronger than ever. So if fillers, botox and biorevitalization are words that have been circling in your mind for a while but you still have not had the courage to take the first big step, this guide will open your eyes on why you can give your face about ten years less without fearing the dreaded “touch-up effect” anymore. Here are the truths and the lies you deserve to know to make the best decision for yourself. FALSE. You can tell from far away who goes to the aesthetic doctor. They all look the same and their faces look stamped from the same mold. TRUE. Choose the right aesthetic doctor and nobody will ever tell you, “Did you have work done?”! The fear of unnatural results is understandable but today aesthetic medicine has made huge progress to ensure a fresh and natural look. Treatments are personalized and designed to improve facial harmony, not distort it. Skilled doctors use non-invasive techniques and high-quality products, precisely dosing substances to avoid excessive or artificial effects. The goal is not to change who you are but to enhance your natural beauty. With proper consultation and a qualified professional, the risk of looking “fake” is minimal, ensuring results that respect your uniqueness. FALSE. Aesthetic treatments are dangerous and have side effects. You see so many people with swollen or half-paralyzed faces. TRUE. If you rely on an aesthetic doctor who works exclusively with top-quality and certified materials, you have nothing to fear! Fear of side effects is understandable but it should be put into perspective. Today aesthetic medicine is safer than ever thanks to advanced materials and strict protocols. Treatments, if you chose your trusted doctor well, are performed by highly qualified professionals who carefully evaluate the patient’s condition before proceeding. Complications such as infections or allergic reactions are extremely rare and in most cases easy to manage. Also, most treatments are minimally invasive with quick recovery times. Getting informed and choosing trusted doctors reduces any risk even further, leaving room only for benefits. FALSE. To truly rejuvenate, I expect to suffer. With all those needles it will be too painful to go to an aesthetic doctor. TRUE. In most cases you can leave the office and go straight back to your daily life without anyone noticing you have been to an aesthetic doctor! It is normal to fear pain but aesthetic medicine treatments have become surprisingly gentle and comfortable. Most procedures such as fillers and botox use ultra-thin needles and local anesthetics are often applied so discomfort is minimal or even nonexistent. Many patients describe the sensation as a slight pinch. Recovery is generally very fast. In a few hours, often, or days, more rarely, you return to normal without long downtimes. Skilled doctors are attentive to patient well-being, making the path to desired results far more calm and safe. FALSE. Aesthetic treatments cost a lot of money but the result is always variable. I risk spending a lot and not getting the result I want. TRUE. Thanks to new techniques and technologies in aesthetic medicine, the results of each treatment are noticeable and concrete! Fear that a treatment will not deliver the desired result is understandable but today aesthetic medicine offers personalized and safe solutions. Before any procedure, an in-depth consultation with the doctor helps evaluate realistic expectations. Modern treatments are targeted with minimally invasive techniques that offer progressive and natural results. Qualified professionals also use advanced technologies, minimizing the risk of dissatisfaction. Selecting an experienced doctor and clearly discussing your goals is the key to outcomes that enhance your appearance without negative surprises. FALSE. Aesthetic medicine, how expensive you are. To maintain results over time I will become a slave to it and keep spending who knows how much. TRUE. Depending on your goals, there are aesthetic medicine treatments for every budget and they require minimal “maintenance” compared to cosmetic surgery! It is normal to worry about costs but today there are options for every budget. Many professionals offer personalized consultations to plan the ideal path without surprises. Also, less invasive treatments require less maintenance than surgery, reducing the need for constant touch-ups. Investing in aesthetic medicine does not necessarily mean a long-term financial commitment. Results can be maintained with small adjustments. Most importantly, investing in aesthetic medicine treatments is a safer investment, far more cost-effective than hundreds or thousands of euros spent on creams, serums and toners that promise miracles but never work. Now you know the whole truth about aesthetic medicine. Are you ready to give yourself a face that looks 10 years younger without surgery and without the touch-up effect? Click here and discover the beauty and eternal youth secret of more than 4,000 women of every age.
Call Script. Lead Generation. Pre-Qualification.
PHONE CALL SCRIPT This call happens before sending the “Young, Healthy and Natural Face” kit to understand whether the lead is a fit or not. CALL OBJECTIVES: Congratulate them for requesting the informational kit. Ask first questions about why they requested it to understand if they are actually a fit. Confirm the details for shipping the informational kit. Anticipate that inside the kit there is a brochure with a reserved offer. Remind them they will be contacted again soon. Good morning, this is Name from the Annali Aesthetic Dermatology Clinic. Am I speaking with Lead Name? - Wait for answer - Great. I am calling to confirm that we received your request to receive the informational kit “Young, Healthy and Natural Face”. Congratulations. - Wait for answer - Before confirming the shipment of the kit I would like to ask you a few questions to start getting to know you better and understand how we can help you reach your beauty and wellness goals. It will take just a couple of minutes. Are you available right now? - Wait for answer - Here the lead might respond yes or no. RED. If they say “No” All right, no problem. May I call you at another time? Please tell me a date and a time that works for you. This quick survey is a fundamental step to be sure that the informational kit you requested can help you achieve the results you want. - Wait for answer and book the appointment - Perfect. I will call you on day X at time Y. Talk soon and have a great day. GREEN. If they say “Yes” Thank you very much. It will be a very quick process. I will ask you a few questions to understand what led you to request the kit and the beauty goals you want to achieve so we can be sure that the Annali Aesthetic Dermatology Clinic method is right for you. Do you have any questions for me before I start? - Wait for answer, reply to any questions, then start the pre-qualification questionnaire and wait for each answer - May I ask your age? What facial imperfections are you concerned about right now? Have you already undergone aesthetic treatments or procedures before? If yes, which ones? What did not satisfy you about those experiences? May I ask what results you would like to achieve through an aesthetic dermatology treatment? Do you know your skin’s clinical situation? Do you have spots, moles, or signs that concern you? - Wait for answers, take notes - Great, thank you for your answers. Your words were truly helpful. Now I have a clearer picture of your situation. From this point on we choose the approach based on the lead’s awareness level. OPTION 1. If the contact is NOT a fit (They say they did not fill out the form, they do not need aesthetic care, and so on.) The informational kit will NOT be sent. I am sorry for the misunderstanding and for the confusion. Based on your answers the Annali Aesthetic Dermatology Clinic cannot help you. Thank you anyway for your time and I apologize again for the inconvenience. If you would like you can stay in touch with us through the website www.pellesanaegiovane.com and if you find what you read useful or interesting we will be happy to hear from you again. OPTION 2. If the contact is interested but has LOW awareness Send the package. They will later receive a second call to book the appointment. Great, thank you. Now I would like to verify the details we must provide to the courier for shipping our informational kit “Young, Healthy and Natural Face”. - Ask for full shipping address - We will handle the shipment immediately so you can receive the “Young, Healthy and Natural Face” kit within a few days. You will receive an email with the tracking code to monitor the delivery. I am letting you know that in the next few days I will call you again by phone to make sure the package arrived safely. In the meantime I wish you a great day. OPTION 3. If the contact is interested, aware, and already wants an appointment Book the appointment right away for a date after the kit is delivered so they do not come to the clinic before reading the materials. Great. Since you seem like a decisive person ready to take care of your face I would say we can book an appointment. When would you be available to come to the Annali Aesthetic Dermatology Clinic for a first skin check-up? - Explain the skin check-up offer contained in the package: visit plus complimentary treatment plus satisfied-or-free guarantee. Ideally the caller is trained in sales in Metodo Merenda and knows the “train” system of Venditore Vincente. - - Wait for answer. Book the appointment a few days out, the days needed to deliver the kit BEFORE the visit. - In the meantime I will still send you our informational kit “Young, Healthy and Natural Face” so you can start learning our method. At this point I just need your shipping details to send the kit. - Ask for full shipping address - Perfect, thank you. Our informational kit will arrive within a few days. You will also receive an email with the tracking code to monitor delivery. While you are waiting for the kit I confirm your appointment for day X at time Y. If at the last minute you have commitments that prevent you from keeping our appointment please call me at 379 18 52 852. Finally I am letting you know that before your appointment I will call you again by phone to confirm your visit and to make sure the package arrived safely. If you do not have any other questions for me I wish you a great day. ---------------------------- CALL SCRIPT 2 For people who received the informational kit and had LOW awareness. THE FIRST OBJECTIVE OF THE CALL IS TO KNOW IF THEY OPENED THE PACKAGE. THE SECOND IS TO GET AN IN-PERSON MEETING. IF THEY HAVE NOT OPENED THE PACKAGE YET YOU MUST AGREE ON ANOTHER PHONE APPOINTMENT. Good morning, this is Name calling from the Annali Aesthetic Dermatology Clinic. Am I speaking with Lead Name? - Wait for answer - I am calling because a few days ago we sent you our informational kit and I want to be sure you received what we shipped. - Wait for answer. Note: we know from the courier that the package was delivered. - Great. Have you had a chance to review the materials we sent? IF they say NO or they only took a quick look: Then I will not disturb you further. I just want to clarify that the materials you received are yours and you do not need to return them. I am letting you know that the kit is full of information that will help you understand the best path to take care of your skin and permanently eliminate facial imperfections safely and effectively. By going through all the materials in the kit “Young, Healthy and Natural Face” you will discover how we already helped more than 4,000 women regain a younger-looking face and skin that is smooth, silky, and completely healthy. I will keep this brief because you will find everything you need inside the package you received. In a few days, after you have reviewed the materials, we can speak again if you like. I will gladly answer any doubts or questions you may have about our method which allows us to set aesthetic dermatology therapies that are clinically safe and aesthetically specific for each patient. At the same time it would help us understand more deeply the needs of women who suffer because of imperfections that appear on the face with age, without underestimating the various risks hidden in the skin. I want to tell you one last thing. Inside the package you received there is also an extraordinary offer reserved only for those who, like you, requested our kit. Can we talk again the day after tomorrow at the same time? Or tell me when is the best time to call you without disturbing you. - Take notes and close only after scheduling a new phone appointment, not with a generic “call me back”. - IF they say YES: Great. Do you need any additional more specific information? - Wait for answer - - Provide information if requested - Since we are already talking, do you have doubts or questions about aesthetic facial treatments? Would you like to share with me some problems you think you might face if you decided to treat yourself to an aesthetic treatment? Maybe you already identified obstacles or in the past you had bad experiences with other aesthetic doctors, surgeons, or beauticians. Maybe I can help and give you some useful advice. - Wait for answers, resolve doubts - - If they are interested, summarize the offer and help them book the appointment. Ideally the caller is trained in sales in Metodo Merenda and knows the “train” system of Venditore Vincente. - If you want I can book an appointment for you right now. - Wait for answer and book appointment - Perfect. When would it be convenient for you to come to us? - Wait for answer - Then I will note day X at time Y. Does that work for you? - Wait for confirmation - Great. Then I will not disturb you further. We will see you at the clinic on day X at time Y. Thank you and have a great day. ---------------------------- CALL SCRIPT 3 For people who received the informational kit and had already booked an appointment because they had HIGH awareness. THE FIRST OBJECTIVE OF THE CALL IS TO CONFIRM THE APPOINTMENT. THE SECOND OBJECTIVE OF THE CALL IS TO KNOW IF THEY OPENED THE PACKAGE. IF THEY HAVE NOT OPENED THE PACKAGE YET YOU MUST ENCOURAGE READING. Good morning, this is Name calling from the Annali Aesthetic Dermatology Clinic. Am I speaking with Lead Name? - Wait for answer - As I anticipated I am calling to confirm your appointment for the Skin Check-Up on day X at time Y. Can you confirm you will be here at the clinic to analyze the aesthetics and the health status of your face? - Wait for answer - Perfect. We cannot wait to welcome you here at the clinic. By the way, can you confirm you received our informational kit? Have you already opened and reviewed the materials we sent? IF they say NO or they only took a quick look: No problem. If I can give you a suggestion I recommend reading the contents of the informational kit carefully before your appointment here at the clinic. Inside you will find materials that explain how we are able to eliminate any imperfection and make any woman’s facial skin smooth, silky, and completely healthy again thanks to the Annali Method. By going through all the kit materials you will understand that, unlike other professionals who deal with female beauty, Dr. Giordana Annali does not use invasive standard treatments but identifies non-invasive and personalized aesthetic dermatology therapies for each woman’s skin. I will keep this brief because inside the “Young, Healthy and Natural Face” kit you will find all the information that will help you understand the effectiveness of the Annali Method. If you do not have questions for me, Mrs. LEAD NAME, I greet you and I will see you here at the clinic on day X at time Y. Thank you and have a great day. IF they say YES: Great. Do you need any additional more specific information? - Wait for answer - - Provide information if requested - Perfect. If you do not have questions for me, Mrs. LEAD NAME, I greet you and I will see you here at the clinic on day X at time Y. Thank you and have a great day.
Call Script. Referral. Pre-Qualification.
PHONE CALL SCRIPT This call happens before sending the “Young, Healthy and Natural Face” kit to people referred by existing patients (to understand whether the new leads are a fit or not). CALL OBJECTIVES: Verify that the contacted person is actually the right person. Ask questions about their situation to understand whether they are a fit. Confirm the details for shipping the informational kit. Anticipate that inside the kit there is a brochure with an offer reserved for them. Remind them they will be contacted again soon. Good morning, this is Name from the Annali Aesthetic Dermatology Clinic. Am I speaking with Friend Name? - Wait for answer - Great. I am calling because your friend Client Name is a loyal patient of ours and she gave us your name to gift you, in her name, free and with no obligation, our informational kit “Young, Healthy and Natural Face”. It is a box with informational materials dedicated to women who want to take care of their face and “take off a few years” while keeping a natural look. Just like Client Name. Did Client Name already tell you about our aesthetic dermatology clinic and mention that we would contact you to send you this gift in her name? - Wait for answer - Perfect or no problem, depending on whether the client announced our call or not. From here the script continues exactly like the Lead Generation call script starting from: “Before confirming the shipment of the informational kit I would like to ask you a few questions to start getting to know you better and understand how we can help you reach your beauty and wellness goals. It will take just a couple of minutes. Are you available right now?” The only difference is to include as many references as possible to the experience and characteristics of the client who referred the lead. For example when talking about results, the imperfections that can be resolved, or the patient testimonials that the clinic has supported.
Script. Testimonials Request.
PHONE, EMAIL, OR IN-PERSON SCRIPT FOR TESTIMONIAL REQUEST Good morning, this is Assistant Name from Dr. Giordana Annali’s clinic. Am I speaking with Patient Name? - Wait for answer - I am calling to see how you are doing and to verify whether the path you are following with Dr. Annali is satisfying you and whether you are happy with the results you are achieving. - Wait for answer - I am very happy to hear that you are doing well and that thanks to our treatments the skin on your face is much brighter and healthier. For us it is important to know that every person who comes to Dr. Annali’s clinic can achieve the results they want. As you know, in our medical clinic we do our work with great passion and we do everything we can to make sure our patients achieve real and lasting results. In fact at the end of every path we always check in with our patients because we believe their opinion is extremely important. This is exactly why I would like to ask you a few questions about your experience with Dr. Annali and with our treatments. Your words will become a valuable and important testimonial for our clinic and they will be useful to people who right now intend to entrust themselves to the doctor’s care. Possible reply 1: “I would love to but right now I do not have time.” Possible reply 2: “Of course, I am ready to answer your questions.” If reply 1, we have two options. Option 1 I understand. Could you tell me another day and time when I can contact you? We care a lot about your testimonial. - Wait for answer - Perfect. I will note it in my calendar and I will call you on ___ at ___. - Wait for answer - Thank you again and talk soon. Option 2 I understand. Could you tell me another day and time when I can contact you? We care a lot about your words. “I really do not have time to stay on the phone in this period.” I know you are very busy but since your words are very important to us I would love it if you could answer a few questions that I will send you by email or on WhatsApp if you prefer. By answering these questions you will automatically write your review which you can then share directly with me or, if you prefer, write directly on Dr. Giordana Annali’s Google page. Is that okay? - Wait for answer - Thank you. I will send the email right away. ---------------------------- Subject: Will you tell us about your experience with Dr. Giordana Annali? Text: Dear ____________, I am sending you this email after our call a few minutes ago. As I told you I would like to ask you a few questions about your experience at Dr. Giordana Annali’s medical clinic. To make it easier for you to share your experience with us I am leaving you a list of questions. Please answer them: How did you meet Dr. Giordana Annali? Why did you decide to turn specifically to the care and treatments of Dr. Annali and her team? What skin problems and imperfections led you to contact us? What kind of treatment path did you follow in our medical clinic? How do you rate your experience in our clinic? Did you achieve the result you wanted from Dr. Annali’s treatments? What benefits did you obtain thanks to the treatment path we did together? Would you recommend to a friend, colleague, or family member to turn to the care of Dr. Giordana Annali and her team? Also, I ask for your authorization to use your testimonial inside our informational materials so that other people can also get closer to our way of working and benefit from the path you experienced too. How can you send us your answers to these questions and leave your testimonial? You can reply directly to this email or you can write to us on WhatsApp at 329 9492790. Also it would be very important for Dr. Giordana Annali to receive your review on Google as well. Here is the link to write the Google review: LINK TO GOOGLE LISTING Thank you for your time. Warm regards, Sender Name ---------------------------- If reply 2: Perfect. Then let’s start right away with the first question. How did you meet Dr. Giordana Annali? - Wait for answer - Why did you decide to turn specifically to the care and treatments of Dr. Annali and her team? - Wait for answer - What skin problems and imperfections led you to contact us? - Wait for answer - What kind of treatment path did you follow in our medical clinic? - Wait for answer - How do you rate your experience in our clinic? Did you achieve the result you wanted from Dr. Annali’s treatments? - Wait for answer - What benefits did you obtain thanks to the treatment path we did together? - Wait for answer - Would you recommend to a friend, colleague, or family member to turn to the care of Dr. Giordana Annali and her team? - Wait for answer - Thank you Patient Name. You were truly very kind. For us at Dr. Annali’s medical clinic your words are very important. - Wait for answer - Perfect, thank you for your answers and for your time. Now, based on your answers, I will write a testimonial about your path of care and treatments with Dr. Annali which I will then share with you by email to get your confirmation. Also, I will then ask for your authorization to use your testimonial inside our informational materials so that other patients can also request the care and treatments that will give new light to their face. Finally it would be very important for Dr. Annali’s medical clinic to receive your review also on our Google page. I will share with you on WhatsApp and by email the link where you can copy your review. Is everything clear? Do you have any questions for me? - Wait for answer and reply if needed - Perfect. Thank you again for your availability. Have a great day and talk soon.
Email 01.
Confirmed. You successfully requested the Young, Healthy and Natural Face kit
Hi NAME,
I am happy to confirm that we have received your request to receive the informational kit “Young, Healthy and Natural Face” from the Annali Aesthetic Dermatology Clinic.
It does not matter what imperfection you see in the mirror. You have just taken a fundamental step to ensure you have a young and beautiful face…
…Without having to worry anymore about the natural aging of the skin!
Within 24 hours you will be contacted by phone by a member of my staff to confirm the exact address where you would like to receive your informational kit.
I remind you that this informational material comes with absolutely no obligation or commitment towards me.
What will you find inside the kit?
A letter written specifically for you where I will explain how the Annali Method works to help you regain luminous, healthy and soft skin.
Our official GUARANTEE with the “Satisfied or Refunded” formula and all the conditions to use it.
A special offer reserved for you, who decided to take care of your face and regain the youth you deserve.
Some stories from our thousands of patients who wanted to leave us a testimonial to share their experience with us.
Keep your smartphone close and remember to turn your ringer on. The next call you receive is important if you truly want a rejuvenated and radiant face!
I wish you a wonderful day.
See you soon,
Dr. Giordana Annali
Aesthetic Dermatology Expert
Creator of the Annali Method
Registered with the Medical Association of Novara
No. 3668 as of 04/08/2004
Email 02.
We tried to reach you about your informational kit
Hi NAME,
Yesterday we tried to contact you by phone to confirm the shipping details for your informational kit “Young, Healthy and Natural Face”.
Unfortunately we were not able to reach you.
Since this material is reserved exclusively for women who have consciously requested it, we need to verify your address before proceeding with shipment.
Inside the kit you will find essential information to understand:
- How to slow down the signs of aging in a natural and healthy way
- Why not all anti-aging treatments are the same
- How to choose the right professional for your face
- What really works and what is simply a waste of money
If you still wish to receive the informational kit at home, simply reply to this email confirming your phone number and the best time to reach you.
Alternatively, you can contact us directly at:
📞 379 18 52 852
We will be happy to assist you and make sure your kit is shipped as soon as possible.
Have a wonderful day,
Dr. Giordana Annali
Annali Aesthetic Dermatology Clinic
Email 03.
Your face deserves attention. We just need 2 minutes.
Hi NAME,
I am writing to you again because we have not yet been able to speak by phone to confirm the shipment of your informational kit “Young, Healthy and Natural Face”.
I understand how busy daily life can be. However, if you requested the kit, it means that something about your face or your skin is no longer making you feel fully comfortable.
Maybe you noticed:
- Wrinkles becoming more visible
- Loss of tone and elasticity
- Spots or discoloration
- Skin that looks dull or tired
The informational kit we prepared for you is designed to help you understand what is truly happening to your skin and what you can do to restore a healthy, luminous and natural appearance.
To send it, we simply need to confirm your shipping details.
Please reply to this email with:
- Your phone number
- The best time to reach you
Or contact us directly at 379 18 52 852.
Your face deserves informed choices, not improvisation.
Warm regards,
Dr. Giordana Annali
Annali Aesthetic Dermatology Clinic
Email 04. No Response
We are reserving your kit. Confirm within 24 hours.
Hi NAME,
This is a quick reminder regarding the informational kit “Young, Healthy and Natural Face” that you requested.
We are currently reserving a copy for you. However, since this material is prepared and shipped individually, we need to confirm your details before proceeding.
If we do not hear from you within the next 24 hours, the reservation may be released to another patient.
Inside the kit you will find:
- The Annali Method explained step by step
- The safety criteria behind each treatment
- The real difference between invasive and non-invasive approaches
- The exclusive visit offer reserved for kit recipients
If you still wish to receive your informational kit, simply reply to this email with your phone number and the best time to reach you.
Or call us directly at 379 18 52 852.
We will be happy to assist you.
Warm regards,
Dr. Giordana Annali
Annali Aesthetic Dermatology Clinic
Email 05. Package on the Way
Your informational kit is on its way
Hi NAME,
I am pleased to inform you that your informational kit “Young, Healthy and Natural Face” has just been shipped.
You will soon receive it directly at your home via courier.
Inside the package you will find materials designed to help you understand:
- How to rejuvenate your face while maintaining a completely natural appearance
- Why aesthetic dermatology must always start from skin health
- How to avoid invasive or unsuitable treatments
- What makes the Annali Method different
I recommend that you take the time to carefully review every document. The information inside the kit will allow you to make conscious, informed decisions regarding your face and your skin.
In the coming days, a member of my team will contact you to make sure you received everything correctly.
If you have any questions in the meantime, you can reach us directly at 379 18 52 852.
I wish you a wonderful day.
Dr. Giordana Annali
Annali Aesthetic Dermatology Clinic
Email 06. Package Delivered – No Response
Did you receive your informational kit?
Hi NAME,
Our records show that your informational kit “Young, Healthy and Natural Face” has been successfully delivered.
I am writing to make sure you received it correctly and that everything arrived in perfect condition.
Have you already had the opportunity to open it?
Inside you will find valuable material explaining how to restore firmness, luminosity and natural youth to your face, without invasive procedures and without artificial results.
If you have any questions after reviewing the materials, simply reply to this email or contact us directly at 379 18 52 852.
We will be happy to assist you.
Warm regards,
Dr. Giordana Annali
Email 07. Package Delivered – Attempted Contact
Don’t let time take away your natural beauty
Hi NAME,
We recently tried to contact you by phone.
As mentioned, after sending you the exclusive kit “Young, Healthy and Natural Face”, a member of my team would personally reach out to you.
Do you want to free yourself from the imperfections that are slowly threatening your natural beauty?
Do not allow those visible signs to take control.
Discover how to eliminate skin imperfections once and for all and look up to 10 years younger. With zero risk.
The Complete Skin Check-Up is the first step toward reclaiming healthy, youthful skin.
During your visit, protected by the exclusive guarantee I have reserved for you, you will discover the true nature of your skin concerns and the real clinical condition of your skin.
You deserve to take care of your appearance properly, without risking your health with unsuitable products or treatments.
Thanks to the Annali Method, you will identify the most appropriate aesthetic dermatology treatment for your needs and eliminate any hidden threats that moles, redness or dark spots may conceal.
In addition, you will receive a complimentary electroporation session to immediately leave your skin smoother and more radiant.
NAME, are you really willing to miss this opportunity?
Leave behind the discomfort and embarrassment caused by those imperfections that appeared without asking your permission, and return to feeling confident and proud of your appearance.
Simply answer the next call you receive from this number: 379 18 52 852.
My team and I at the Annali Aesthetic Dermatology Studio will take care of the rest.
I look forward to meeting you and personally taking care of your beauty.
Warm regards,
Dr. Giordana Annali
Specialist in Aesthetic Dermatology
Creator of the Annali Method
Medical Board of Novara – Registration No. 3668 since 04/08/2004
Email 08. Package Delivered – Offer Reminder
Your reserved visit offer is still available
Hi NAME,
Inside your informational kit there is a special offer reserved exclusively for women who requested the material.
This offer allows you to undergo a complete Skin Check-Up at our clinic, including a complimentary treatment, with a satisfaction guarantee.
It is a safe and controlled first step to evaluate your skin condition and define a personalized plan.
If you would like to book your visit, simply reply to this email or contact us at 379 18 52 852.
We will be happy to reserve your appointment.
Warm regards,
Dr. Giordana Annali
Email 09. Package Delivered – Follow Up
A quick question about your kit
Hi NAME,
I wanted to personally follow up regarding the informational kit you received.
Did anything in particular catch your attention while reading the materials?
Many women tell us that they finally understood why previous treatments did not give them the natural and long-lasting results they were looking for.
If you would like to clarify any doubt, simply reply to this email or call 379 18 52 852.
Warm regards,
Dr. Giordana Annali
Email 10. Visit Booked
Your appointment is confirmed
Hi NAME,
We confirm your Skin Check-Up appointment at the Annali Aesthetic Dermatology Clinic.
During the visit we will carefully analyze your skin condition and define a personalized aesthetic dermatology plan.
If you need to reschedule, please contact us at 379 18 52 852.
We look forward to welcoming you.
Dr. Giordana Annali
Email 11. Pre-Visit Reminder
Your visit is approaching
Hi NAME,
This is a reminder of your upcoming appointment at our clinic.
Please remember to bring any previous dermatological reports or information regarding past treatments.
We will take the time necessary to answer all your questions.
See you soon,
Dr. Giordana Annali
Email 12. Pre-Visit Reminder
A natural result is always the priority
Hi NAME,
Before your visit, I would like to remind you that the goal of the Annali Method is always to preserve your natural facial harmony.
No exaggerated results. Only healthy, luminous and balanced skin.
We will discuss everything together during your consultation.
Dr. Giordana Annali
Email 13. Pre-Visit Reminder
Your skin deserves a personalized plan
Hi NAME,
Every woman’s skin is unique. For this reason we never apply standardized protocols.
During your visit we will carefully evaluate your skin’s condition and design a tailored solution.
We look forward to seeing you.
Dr. Giordana Annali
Email 14. Pre-Visit Reminder
Ready for your Skin Check-Up?
Hi NAME,
Your appointment is approaching. We are ready to dedicate the necessary time to analyze your skin thoroughly.
If you have any last-minute questions, feel free to contact us.
Dr. Giordana Annali
Email 15. Post-Visit Follow Up
How are you feeling after your visit?
Hi NAME,
I wanted to personally follow up after your Skin Check-Up.
It is important for us to know how you are feeling and whether you have any additional questions.
Our goal is not only aesthetic improvement, but long-term skin health and confidence.
If you need anything, simply reply to this email.
Warm regards,
Dr. Giordana Annali
Email 16. Post-Visit Follow Up
Your skin journey has just begun
Hi NAME,
Thank you again for visiting the Annali Aesthetic Dermatology Clinic.
I would like to remind you that real, lasting results are achieved through a structured and personalized plan.
If you are ready to begin your treatment path, simply reply to this email or contact us directly.
Warm regards,
Dr. Giordana Annali
Email 17. Post-Visit Follow Up
A reminder about your personalized plan
Hi NAME,
During your consultation we identified the most suitable path for your skin condition.
I encourage you not to postpone this decision. Early intervention often leads to better and more natural results.
We are here to guide you step by step.
Dr. Giordana Annali
Email 18. Post-Visit Follow Up
Your confidence begins with healthy skin
Hi NAME,
Confidence is often directly connected to how we perceive ourselves.
Healthy, luminous and well-cared-for skin can significantly influence your self-image.
If you are ready to continue your journey, we will be happy to support you.
Dr. Giordana Annali
Email 19. Post-Visit Follow Up
Natural rejuvenation is a choice
Hi NAME,
Choosing aesthetic dermatology does not mean altering your identity.
It means enhancing your natural features and preserving the harmony of your face.
The Annali Method was designed exactly for this purpose.
Dr. Giordana Annali
Email 20. Final Follow Up
We are here whenever you are ready
Hi NAME,
This will be our last follow-up message regarding your skin journey.
Whenever you decide the time is right to invest in your skin health and natural rejuvenation, our clinic will be here to welcome you.
Thank you for the trust you have shown so far.
Warm regards,
Dr. Giordana Annali
Meta Ads. Lead Generation
Objective: Lead generation through informational kit request.
Target: Women 35–65 concerned about facial aging but afraid of unnatural results.
Is it possible to remove the signs of time from your face without surgery? Over 4,000 women have already chosen the Annali Aesthetic Dermatology Clinic for a treatment that keeps its promises: removing the visible signs of age while maintaining a completely natural look.
Request the informational kit “Young, Healthy and Natural Face” to discover how to rejuvenate your face without the risk of looking artificial.
CTA: Learn More
Imagine looking in the mirror and seeing a fresher, brighter and firmer face. Imagine feeling confident again without worrying about wrinkles, spots or deep expression lines.
Discover how to look 10 years younger naturally. Click below and request the free informational kit.
CTA: Learn More
What if that spot or wrinkle is not only an aesthetic issue? At the Annali Clinic, aesthetic dermatology begins with skin health. Because true beauty starts from wellbeing.
Request your informational kit and discover the Annali Method.
CTA: Learn More
Meta Ads. Retargeting
Objective: Re-engage visitors who interacted but did not request the kit.
You already discovered how to rejuvenate your face naturally. Now it is time to take the first real step.
The informational kit “Young, Healthy and Natural Face” is completely free and without obligation.
CTA: Learn More
Toward a young, healthy and natural face. Or it is free. Dr. Annali created a satisfaction guarantee on the first specialist visit.
Discover how you can restore your natural beauty with complete peace of mind.
CTA: Learn More
Over 4,000 patients have already chosen Dr. Annali. Read their stories and discover why they trusted the Annali Method.
Your journey toward a younger, healthier face starts here.
CTA: Learn More
Google Ads. Lead Generation
Objective: Capture high-intent traffic searching for anti-aging treatments.
Sample Headlines:
10 Years Younger Without Surgery
Remove Deep Wrinkles Naturally
Healthy Skin and Younger Face
Descriptions:
Discover how to rejuvenate your face naturally. Non-invasive aesthetic dermatology treatments with visible results.
Sample Headlines:
Hyaluronic Acid Filler Expert
Natural Facial Enhancements
Goodbye Crow’s Feet
Descriptions:
Remove wrinkles and restore skin firmness. Personalized treatment paths with dermatologist Dr. Annali.
Sample Headlines:
Professional Skin Check-Up
Rejuvenate Your Face Today
Look Younger Naturally
Descriptions:
Discover the real cause of your skin imperfections. Aesthetic dermatology focused on health and natural beauty.
Google Ads. Retargeting
Short headline 1
Customized Face Treatment
Short headline 2
Skin Check-Up Offer
Short headline 3
Do You Want Healthy Skin?
Long headline
Relive Your Youth With Healthy Skin Through the Annali Clinic Skin Check-Up
Description 1
4,000 women restored healthy skin thanks to Dr. Annali.
Description 2
First visit with full skin check-up. Book now with the satisfied or refunded guarantee.
Description 3
Want a young and beautiful face without surgery? Trust Dr. Annali.
Description 4
With aesthetic dermatology you can rejuvenate your face by 10 years naturally.
Short headline 1
Short headline 2
It Is Time to Take Care of Yourself
Short headline 3
You Deserve Younger Skin Today
Short headline 4
10 Years Less On Your Face
Short headline 5
Face Treatment With Guarantee
Long headline
Dr. Annali Is Waiting to Make Your Skin Younger, More Beautiful and Healthier
Description 1
What are you waiting for? Over 4,000 patients already started loving their face again.
Description 2
You risk nothing. The skin check-up is protected by the guarantee “satisfied or it’s free”.
Description 3
In the mirror you will see a woman with natural beauty again. Take advantage of the offer now.
Description 4
Gift yourself a young and natural face through the secrets of aesthetic dermatology.
Sales Letter
Discover the true nature of your imperfections and eliminate all the problems that make your face look less young and less beautiful (and that could even put your skin health at risk).
Protect your skin and start looking 10 years younger without invasive treatments, thanks to the beauty and skin-care treatments of the Annali Aesthetic Dermatology Clinic.
Over 4,000 women over 35 have already achieved complete well-being thanks to the treatments of Dr. Giordana Annali, your expert in aesthetic dermatology.
If you are reading this letter, it means that you have already taken the first step toward taking care of your face in a conscious and informed way.
Perhaps you have noticed that your skin no longer looks the way it once did. Perhaps you see small wrinkles that were not there before. Or maybe spots, loss of firmness, dullness, or imperfections that make you feel less comfortable with your image.
And maybe you have asked yourself:
Is there a way to rejuvenate my face without looking artificial?
Is there a way to look younger without surgery?
Is there a way to improve my skin while protecting its health?
The answer is yes.
However, there is one fundamental condition.
You must rely on a professional who does not focus only on aesthetics, but who first protects the health of your skin.
Because every wrinkle, every spot, every loss of tone is not just a cosmetic issue.
It can be the signal of a deeper imbalance, of skin that needs to be understood before being treated.
This is exactly what distinguishes aesthetic dermatology from simple beauty treatments.
Dr. Giordana Annali has been working for over 15 years as a dermatologist and expert in aesthetic dermatology, helping women who want to rejuvenate their face while maintaining a completely natural appearance.
Her “signature” is invisible.
No one will ever look at you and say, “Did you have something done?”
Because the goal is not to change your face.
The goal is to restore freshness, firmness and brightness while fully respecting your natural features.
And above all, to do it safely.
For this reason, before recommending any aesthetic treatment, Dr. Annali always begins with a complete facial skin check-up.
Because only by carefully analyzing your skin is it possible to understand what it truly needs.
During the complete facial skin check-up:
You identify every imperfection that makes you uncomfortable and prevents you from feeling fully confident in your appearance.
You discover the real nature of wrinkles, spots, loss of tone, couperose, scars or other visible signs.
You rule out the possibility that what seems like a simple aesthetic flaw could instead conceal a skin health issue.
You receive a personalized skin “passport” that allows you to monitor your skin’s health over time.
And, already during the first visit, you experience an immediate improvement in tone and brightness thanks to a personalized electroporation session.
This is not a superficial consultation.
It is a structured, medical evaluation designed to build a safe and truly effective rejuvenation path.
Many women make the mistake of choosing treatments without first understanding what their skin truly needs.
They rely on improvised solutions, aggressive procedures, or professionals who focus only on the visible result.
The consequence?
Artificial expressions. Overfilled features. Skin that looks stretched but not healthy.
Or even worse, treatments that temporarily improve appearance but ignore the deeper causes of aging and imperfections.
The Annali Method follows a completely different philosophy.
First: protect the health of the skin.
Second: act on the real causes of aging, not just on the visible effects.
Third: maintain absolute naturalness.
The result is a face that looks fresher, firmer, brighter, but always authentic.
This is why the Complete Facial Skin Check-Up is the fundamental first step.
It allows you to understand exactly:
What is simply an aesthetic imperfection.
What requires specific dermatological attention.
And which path will truly help you look younger while preserving the health of your skin.
During the visit, Dr. Annali will explain clearly and in simple language, without complicated medical terminology, the real condition of your skin.
You will know exactly:
Which treatments are truly useful for you.
Which ones are unnecessary.
And which ones could even be counterproductive.
Because information is power.
And only an informed woman can make the best decision for herself.
For this reason, exclusively for you who received the informational kit “Young, Healthy and Natural Face”, a special opportunity has been reserved.
You can access the Complete Facial Skin Check-Up at a preferential guaranteed price.
This means that you will be able to:
Discover the real condition of your skin.
Understand which treatments are most suitable for you.
Receive a personalized rejuvenation plan.
And immediately improve tone and brightness thanks to the first targeted treatment included in the visit.
All protected by the “Satisfied or Refunded” guarantee.
If at the end of the visit you feel that you have not received value, clarity and professionalism, you will not pay anything.
Because confidence must be built on transparency and competence.
Imagine looking at yourself in the mirror and seeing a face that reflects how you truly feel inside.
A face that appears rested.
Luminous.
Harmonious.
Without exaggerated volumes.
Without artificial expressions.
Without that “plastic” effect that makes you look different from yourself.
The goal is not to change your identity.
The goal is to restore balance.
To give back freshness to your features.
To make your skin healthy, compact and radiant again.
Thousands of women have already chosen this path.
Women who wanted to take care of themselves in a conscious way.
Women who decided not to rely on improvisation.
Women who chose to protect their skin first, and improve their appearance as a natural consequence.
If you are reading these lines, it means that you too care about your face.
And you deserve to entrust it to someone who combines dermatological expertise, advanced technology, and a philosophy based on natural results.
Do not postpone this decision.
The signs of time do not stop.
But they can be slowed down.
And in many cases, they can be visibly improved.
The Complete Facial Skin Check-Up is your opportunity to finally gain clarity.
To understand what is truly happening to your skin.
To receive professional guidance based on science, experience, and individualized care.
To access a personalized plan that respects your face, your features, and your identity.
Booking your visit is simple.
Contact the Annali Aesthetic Dermatology Clinic at 379 18 52 852 and request your Complete Facial Skin Check-Up.
Remember, the visit is protected by the “Satisfied or Refunded” guarantee.
You risk nothing.
But you can gain clarity, confidence, and a fresher, healthier face.
Make the choice today.
Your skin will thank you.
Dr. Giordana Annali
Annali Aesthetic Dermatology Clinic
Special Offer Brochure
[Front Cover]
Do you want to say goodbye to wrinkles, deep lines and fine lines and return to having smooth, silky and healthy facial skin like you once did?
In these pages you will find a Special Offer reserved for you, through which you can identify the true nature of the imperfections that make you uncomfortable and discover the right aesthetic dermatology treatment to eliminate them permanently.
Absolutely positive and regenerating experience!
“I met Dr. Annali thanks to my daughter-in-law.
Due to keratosis problems, my face was no longer the same, so I contacted the Annali Clinic to book an appointment and have it checked.
I was impressed by the serious and competent staff.
After starting facial treatments, which I am still continuing, I noticed a clear improvement in the keratosis, which I am now keeping under control.
Now I see my face brighter.
My experience has been very positive, so I can only recommend trusting Dr. Annali and her treatments.”
Paola Sillani
Dear Friend,
before revealing the special offer I have prepared especially for you, I would like to personally thank you for requesting the kit “Young, Healthy and Natural Face.”
The fact that you made this decision tells me that you are a determined woman.
You want to put an end to the embarrassment and discomfort caused by facial imperfections and give yourself a skin therapy that meets your aesthetic expectations and respects the clinical condition of your skin.
I know very well what it feels like when your face begins to show:
- Crow’s feet around the eyes that make your smile look “wiser”
- Deep lines around the lips and on the forehead that make you appear older than you are
- Spots, scars, pimples and freckles that suddenly change your appearance
You no longer feel like yourself.
From one day to the next, youth begins to fade, and with it, self-confidence.
At that point, you either give up and allow the passing years to take over your face, or you rely on the first “beauty expert” who promises miracles.
In both cases, you take a huge risk.
If you do nothing, imperfections will continue multiplying.
If you choose a generic aesthetic doctor, plastic surgeon or beautician, you may receive standardized treatments without proper skin analysis, which could lead to more serious issues.
To achieve an ideal result and look 10 years younger without compromising the health of your skin, you must rely on a specialist in aesthetic dermatology capable of identifying the origin of your imperfections and safeguarding your health.
The Annali Method is based on accurate and specific skin analysis, allowing me to identify the most suitable treatments and prevent any potential risks.
My goal is to restore the joy of looking in the mirror, without ever thinking: “What can I do to fix this disaster? I look like my grandmother.”
Special Offer
You now have the opportunity to access, at a special price, the Complete Facial Skin Check-Up at the Annali Aesthetic Dermatology Clinic.
What does the Complete Skin Check-Up include?
A specialist visit lasting approximately one hour, divided into two phases.
- A detailed medical history to understand your concerns and aesthetic goals
- A thorough dermatoscopic skin examination to identify lesions, spots or risky moles
- A complete explanation of the Annali Method combining facial aesthetics and skin health
Based on this information, I will define a precise clinical profile of your skin and develop the safest and most effective treatments.
Over 4,000 women have already chosen this path.
Special Guarantee
Toward a Young, Healthy and Natural Face… or It’s Free!
If after the visit you decide not to proceed with the Annali Method, the check-up will be completely free.
Yes, completely free.
Exclusive Price
As a recipient of the informational kit, you can book your Complete Facial Skin Check-Up for only €47 instead of €150.
Satisfaction or Refund Guarantee included.
Bonus Included
If you book today, you also receive a complimentary aesthetic electroporation session (value €80).
A 15-minute advanced technology treatment that deeply hydrates the skin and makes your face immediately fresher and firmer.
[Back Cover]
Now is your moment to rediscover a naturally younger face and smooth, firm skin.
Call 379 18 52 852 now to book your Complete Facial Skin Check-Up for only €47 instead of €150 and receive the electroporation treatment as a gift.
Guarantee Certificate
GUARANTEE CERTIFICATE
Annali Aesthetic Dermatology Clinic
[Guarantee Logo]
Toward a Young, Healthy and Natural Face… or It’s Free!
You are never truly prepared to face the signs of time as it goes by.
It feels like yesterday you still had the bright, firm skin of your twenties, and today you find yourself looking in the mirror struggling to recognize the woman staring back at you.
“Here they are, crow’s feet!”. “And that wrinkle. When did it show up?”. “Damn, my face is dropping!”
Fortunately, dear Friend, the signs of time on your face are not an irreversible sentence.
Discover the true nature of your imperfections and eliminate the problem at the root, without fear of side effects, thanks to the Annali Method, already successfully tested by over 4,000 women of all ages.
Access the Complete Skin Check-Up. You will understand the real condition of your skin and receive the perfect beauty and health care for you. GUARANTEED.
I am more than confident in the Annali Method. So confident that your first visit at the Annali Aesthetic Dermatology Clinic will be worry-free, thanks to the special guarantee:
Toward a Young, Healthy and Natural Face… or It’s Free!
This means that if, in your unquestionable judgment, at the end of the first visit you are not 100% satisfied with your experience at the Annali Aesthetic Dermatology Clinic and with the treatment plan proposed to help you rejuvenate your face by 10 years, then the skin check-up will be free and you will not have to pay anything.
Testimonials Book. Introduction
Do you want to rejuvenate your face by 10 years and give yourself healthy, natural-looking skin? Join the more than 4,000 women of all ages who have chosen to trust the Annali Aesthetic Dermatology Clinic.
There comes a time in a woman’s life when she looks at herself in the mirror and realizes that the years are passing.
Deep lines, wrinkles and fine lines that were not there before.
Freckles and spots that suddenly look different.
Enlarged pores, skin laxity and redness that transform your face.
Suddenly you appear more “mature” and you no longer feel fully comfortable.
If this has happened to you, know that you are not alone. Time passes for everyone, and it is normal not to feel at your best anymore.
When you reach that moment and notice something is changing, you begin evaluating every possible solution, which often turns out to be ineffective or unsuitable for your expectations and your health.
Treatments that are too invasive. Beauty products that are unjustifiably expensive. Aesthetic procedures with extremely visible results.
This is the reason why many women chose to rely on the experience and exclusive method of the Annali Aesthetic Dermatology Clinic.
Thanks to cutting-edge tools and advanced technologies, our professionals identify the true nature of each imperfection, prevent potential risks to your skin, and define the most suitable aesthetic dermatology treatment path for your face.
This is how over 4,000 women went from not recognizing themselves in the mirror to saying, “I haven’t changed a bit!” while looking at photos taken at least 10 years earlier.
This book gathers the most meaningful stories of transformation and well-being among the many women who, thanks to the treatments of the Annali Aesthetic Dermatology Clinic, have rediscovered the joy of liking themselves and taking care of themselves.
Enjoy your reading.
Testimonials Book. Conclusion
Rediscover your natural radiance, thanks to a method that allows you to keep your skin healthy and youthful through specific and non-invasive treatments.
I am sure that after reading each story in this book, your heart and your mind feel a little lighter.
Now you know that it is not necessary to undergo invasive treatments that alter your features and make the world shout: “Look at her face! She must have had something done!”
You do not have to risk your health with surgical or aesthetic procedures that are not suited to your situation, performed without a prior skin analysis and without considering your personal beauty standards.
You can show 10 years less thanks to a specific, non-invasive aesthetic dermatology therapy that protects your skin and your natural beauty.
Through the Annali Method, you can rediscover the younger and healthier version of your face, even if many years have passed since your skin was smooth and firm.
And at this point, I feel compelled to ask you a question.
What if the next inspiring story of rejuvenation and skin health featured in the pages of this book were yours?
You are the one who decides the answer to that question.
For my part, I hope to meet you soon, to help you achieve your beauty and well-being goals.
See you soon,
Dr. Giordana Annali
Expert in Aesthetic Dermatology
Creator of the Annali Method
Registered with the Medical Council of Novara
No. 3668 since 04/08/2004
NAME, it is time to help your closest friends say goodbye forever to those annoying facial imperfections and look 10 years younger thanks to the Annali Method just like you did.
ATTENTION: inside this letter you will discover how to receive a €100 voucher to use for beauty and skin health treatments at the Annali Aesthetic Dermatology Clinic.
Dear Friend,
Having had the opportunity to take care of your skin and allow you to rediscover a youthful and healthy face has been a true privilege for me. Above all because I had the chance to get to know you.
Talking with you, understanding your doubts and the discomfort caused by skin imperfections, was truly important to me.
You had the courage to face all of it and leave every insecurity behind, thanks to the treatment path we followed together.
You chose to discover the true origin of every imperfection and eliminate it permanently, returning to feel and appear as young and beautiful as you desired.
You did it without neglecting your health, without resorting to surgery and without invasive procedures unsuitable for your skin or potentially dangerous in their results.
You chose to trust an expert in aesthetic dermatology who is committed to eliminating the discomfort caused by imperfections in a definitive and safe way.
That is why you deserve my most sincere congratulations.
How happy are you to once again feel proud of the image you see reflected in your mirror?
Helping you reach such a milestone fills me with joy and pride.
My goal is to restore to every woman the confidence that time slowly takes away, allowing her to return to her best version without compromising her natural beauty and without putting her health at risk.
This is what I did for you and for the more than 4,000 patients who have trusted the beauty and skin care treatments of the Annali Aesthetic Dermatology Clinic. And it is what I want to continue doing, better and better.
This is why I need your help.
I ask you to become a spokesperson for a culture of total well-being that every woman should aspire to.
Without settling for temporary “touch-ups” and without neglecting the health of her skin.
Do you want to help the women you care about free themselves permanently from the imperfections that torment them and rediscover a youthful and healthy face, without risks?
All I ask is that you share with me the names of the women close to you friends, colleagues and relatives who you know are currently suffering because of facial imperfections.
Once you provide their name, surname and phone number, I promise I will take care of them with the same passion and professionalism that I dedicated to you.
They will receive a gift from you: the informational kit “Young, Healthy and Natural Face” from the Annali Aesthetic Dermatology Clinic.
Obviously with no payment required and no obligation toward me.
Your friends will immediately understand how much you care about their happiness, because thanks to this informational kit they will have the opportunity, if they wish, to access a truly special offer to book a Complete Facial Skin Check-Up.
They will discover the real condition of their skin, identify the origin of their imperfections and receive the clinically perfect aesthetic dermatology treatment to eliminate each flaw permanently.
You will become the ideal friend, the one who takes care of the health and beauty of the people she loves most, offering them the chance to rejuvenate and remove years from their face.
I thank you in advance for every person you choose to recommend to the Annali Aesthetic Dermatology Clinic.
But wait, there is more. There is a gift for you as well.
For each friend who decides to follow the Annali Method based on your referral, I will be delighted to offer you something truly special.
You will receive a €100 voucher to use for any beauty and skin health treatment at the Annali Clinic.
As you can see, this letter opens the door to a double benefit.
On one hand, you have the opportunity to give a gift to your friends who today do not feel fully comfortable because of the visible signs of time on their face.
On the other hand, you can continue taking care of yourself as you deserve, thanks to the beauty and skin health treatments of the Annali Aesthetic Dermatology Clinic.
I rely on your support to give all your friends the opportunity to achieve total well-being.
If you need more information about this initiative, or if you already have names in mind, you can call at any time 379 18 52 852.
Warm regards,
Dr. Giordana Annali
Expert in Aesthetic Dermatology
Creator of the Annali Method
Registered with the Medical Council of Novara
No. 3668 since 04/08/2004
A letter from NAME CLIENT, who thought of you for a sincere gift.
Dear [FRIEND’S NAME],
I decided to give you a gift.
I shared your name with Dr. Giordana Annali, the leading expert in aesthetic dermatology in our area.
After personally experiencing her effective and non-invasive treatments, I am certain you could benefit greatly as well.
I understand what it feels like when the signs of time begin to appear on your face.
Before meeting Dr. Annali, I had almost resigned myself to accepting a lesser version of myself.
Dark circles. Dull skin. Sagging features.
I looked older than I truly was.
Creams and serums had done nothing. And I did not want invasive procedures that could put my health at risk.
Thanks to the Annali Method, I discovered the true nature of my imperfections and eliminated them safely at the root.
Today I look 10 years younger while still looking completely natural.
That is why I thought of you.
I am certain that you too deserve to feel confident again when you look in the mirror.
With affection,
Signature NAME CLIENT
NAME,
We have a mutual friend who decided to give you a gift.
Discover how to rejuvenate your face by 10 years, without surgery and without the “overdone” effect.
Thanks to this informational kit “Young, Healthy and Natural Face,” you now have direct access to the Annali Method and a clear path toward smoother, silkier and truly healthy skin.
Month Year
From the desk of Dr. Giordana Annali
Dear Friend,
The fact that you are holding this letter means one thing: you have a friend who truly cares about you.
If you received the informational kit “Young, Healthy and Natural Face,” it means that one of my dear patients shared your name with me.
She wanted to offer you the same opportunity that allowed her to feel more confident and more at ease with herself.
Thanks to her, you now have the chance to:
Discover the true nature of your imperfections and eliminate them safely at the root, while looking up to 10 years younger through treatments designed specifically for your skin.
As a woman, I know that at a certain stage in life we often feel divided between two sides of ourselves:
• The side that accepts maturity and the gradual changes in the face.
• And the side that panics at the first fine line, the first crease, or the first sign of sagging.
No matter how important family, work and responsibilities are, you should never suppress your desire to feel beautiful and confident.
You deserve to rediscover the freshness and tone that once defined your face.
Those imperfections that appeared unexpectedly and slowly took away your natural radiance can be addressed.
But the real question is: what is the right way to do it?
Inside the kit you received, you will find materials that help you understand how to safely look up to 10 years younger:
• An important letter explaining why aesthetic dermatology is the safest and most effective choice to uncover the real origin of imperfections and eliminate them properly.
• A testimonial book collecting the stories of over 4,000 women who restored a youthful and healthy face thanks to the Annali Method.
• A brochure containing a special offer reserved for you, allowing you to access, at a preferential price, the Complete Facial Skin Check-Up and an exclusive aesthetic treatment included.
• The Guarantee Certificate “Toward a Young, Healthy and Natural Face… or It’s Free,” which allows you to book your first visit without worries.
These materials are designed solely to inform you about the Annali Method, which has already helped thousands of women protect their skin and look up to 10 years younger without invasive procedures.
The informational kit does not create any obligation.
It simply gives you the clarity to understand that you can take care of your skin and your natural beauty safely.
I now leave you to the rest of the materials, hoping to meet you soon and personally take care of you and your skin.
Warm regards,
Dr. Giordana Annali
Expert in Aesthetic Dermatology
Creator of the Annali Method
Registered Medical Doctor – Novara
Registration No. 3668 – 04/08/2004
We have a mutual friend who wants the very best for you. That is why she decided to reveal her beauty secret, which allowed her to achieve a younger and truly healthy face.
Would you like to free yourself from facial imperfections without risking the “overdone” effect and without dangerous side effects?
Follow the path of someone who cares about you: trust the aesthetic dermatology treatments of Dr. Giordana Annali.
Today you can rejuvenate your face by up to 10 years and protect your skin, making it smooth, silky and healthy again.
ATTENTION: Thanks to this gift sent to you by our mutual friend, you now have the opportunity to access, at a special guaranteed price, a Complete Facial Skin Check-Up, through which you will:
✔ Reveal the imperfections that make you uncomfortable and prevent you from feeling and appearing as beautiful as you desire.
✔ Discover the true nature of wrinkles, dark circles, spots and scars that make your face look more mature.
✔ Rule out any possibility that visible signs could hide deeper skin concerns.
✔ Receive a personal “skin passport” to monitor your skin’s health over time.
✔ Make your skin immediately fresher and firmer thanks to an exclusive personalized electroporation session.
✔ Identify the ideal beauty and health plan to rediscover your best version, without invasive or risky treatments.
Your friend is not the only satisfied patient.
More than 4,000 women of all ages have already achieved total well-being thanks to the beauty and skin health treatments of Dr. Giordana Annali.
Problem completely solved! Thank you, Dr. Annali!
“I met Dr. Annali through a school friend. I turned to her for folliculitis, which I resolved through laser hair removal. It was a long journey, but it led me to completely solve the problem. I am very satisfied with the result. Both doctors were kind, professional and always available. I absolutely recommend the clinic.”
— Giorgia Fortis
Dear Friend,
Do you know why you received this letter?
A mutual friend wanted to give you a gift.
She cares deeply about you and wanted to reveal the secret that allowed her to look up to 10 years younger, without anyone ever suspecting a “touch-up.”
Perhaps you noticed her renewed freshness and radiance. Perhaps she told you enthusiastically. Or perhaps you simply thought she was lucky.
But not long ago, she was living with the same imperfections that time slowly brings.
• Each time she looked in the mirror, she discovered a new flaw.
• She began to feel older than she truly was.
• She started losing confidence in herself.
If she asked me to send you this kit, it may be because you are experiencing the same emotions right now.
It has been too long that you have lived with imperfections that prevent you from seeing yourself as beautiful as you once did.
For even longer, you have wished for a treatment capable of restoring what time has marked on your face.
Perhaps you have thought it is too late.
Perhaps you believe that the tone and luminosity of a young and healthy skin are gone forever.
They are not.
And this is exactly where the main letter continues.